Andor gets a branding lesson

Sat Nov 1, 2003

Unwittingly, Andor has become the subject of one of the industry's favorite games: guessing which next high-level member of the team is about to leave a one time high-flying and seemingly all-conquering shop. For the players, the game is made all the more pleasurable if a fund is reputed to be aloof and arrogant.

It is like watching a hugely successful sports team that suddenly loses it way. Rival fans delight at the way the mighty have fallen and even diehard supporters get a strange cathartic satisfaction from analyzing what has gone wrong.

A similar phenomenon is taking place at Andor today following a run of poor performance that has seen returns slide sharply from the high, which led to the start of the departures. The first senior person to go was Nick Romano, considered the number three man on the investment team after Dan Benton and Christopher James.


ISSN: 2151-1845 / CDC10004H

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