Prisma's customised angle gives it the edge for institutional investors
Mon Jul 6, 2009
A scion of the structure and culture found at Goldman Sachs, New York-based Prisma Capital has exploited a niche in the market to provide the discipline, dialogue and customisation that institutional clients require.
A scion of the structure and culture found at Goldmans
Sachs, New York-based Prisma Capital has exploited a niche in
the market to provide the discipline, dialogue and
customisation that institutional clients require
By Claire Makin
New York-based Prisma Capital might have been tailor-made to
appeal to institutions in 2009's tricky markets. Investors can
check off all the vital ingredients on their wish lists. No
gates, no lock-ups, no blowups. Experienced hands-on partners,
an incentive structure aligned with clients' interests, a
rigorous process, fine-tuned quant tools, and - to prove that
it all works - a five-year track record (just achieved) that
ranks Prisma in the top decile or quartile against its
"The environment suits Prisma very well," says Girish Reddy,
the firm's managing partner and one of its three founders.
Following a tough 2008 for the industry, Reddy believes that
rigor and discipline are taking the place...
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