Prisma's customised angle gives it the edge for institutional investors

Mon Jul 6, 2009



A scion of the structure and culture found at Goldman Sachs, New York-based Prisma Capital has exploited a niche in the market to provide the discipline, dialogue and customisation that institutional clients require.


A scion of the structure and culture found at Goldmans Sachs, New York-based Prisma Capital has exploited a niche in the market to provide the discipline, dialogue and customisation that institutional clients require

By Claire Makin

New York-based Prisma Capital might have been tailor-made to appeal to institutions in 2009's tricky markets. Investors can check off all the vital ingredients on their wish lists. No gates, no lock-ups, no blowups. Experienced hands-on partners, an incentive structure aligned with clients' interests, a rigorous process, fine-tuned quant tools, and - to prove that it all works - a five-year track record (just achieved) that ranks Prisma in the top decile or quartile against its peers.


Girish Reddy


"The environment suits Prisma very well," says Girish Reddy, the firm's managing partner and one of its three founders. Following a tough 2008 for the industry, Reddy believes that rigor and discipline are taking the place...

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