Bruce Nelson changes name to Trinity Street to aid rebrand

Tue Sep 22, 2009

New identity aims to increase investor awareness of the long-running global equity strategy

Bruce Nelson Capital, the long-running global equity boutique led by former GLG man Richard Bruce since 2002, is rebranding itself with the new trading name of Trinity Street Asset Management as part of a move to expand its investor awareness and exploit the firm's longevity and decent track record.

Richard Bruce

The name change, which reflects the fact that original co-founder Craig Nelson left the firm shortly after its inception, comes at a time when the firm has outperformed global equity markets substantially through the recent turbulence, with both its long-only and long/short strategies performing well.

The long-only fund - which has a 12-year track record...

ISSN: 2151-1845 / CDC10004H

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