Permal develops its customisation theme

Mon Oct 4, 2010

Read more:



Specialised services are a top priority for Permal in its bid to be innovative and stay ahead


By Claire Makin

Giant fund of funds manager Permal Group has barely paused for breath this year. So far, the $20 billion company has launched five new funds, developed a state-of-the-art risk system, and made several high profile hires.


Isaac Souede


A common theme runs through these developments. It is the need to offer increasingly specialised services to clients. "The fund of funds industry is no longer monolithic. It is very much custom-tailored," says Isaac Souede, Permal's New York-based chairman and chief executive, who has been a driving force behind the company for 23 years.

Four of the five new Permal funds have innovative structures or strategies. The most radical concept is the JP Morgan Permal AIS Fund, a daily liquidity product where Permal allocates among 25 synthetic trading indices developed by JP Morgan. The aim is to capture the return generation of hedge fund strategies such as momentum and...

ISSN: 2151-1845 / CDC10004H

TAKE A FREE TRIAL

The full contents of this article are available to active InvestHedge subscribers and trialists only.

To continue reading please,
take a free trialsubscribe or log in to InvestHedge.

Subscribe

Subscribers have unlimited access to all current content, including fund performance Live League Tables. Start your subscription today - click on the button below.

Subscribe now