The evolution of human capital in the alternative arena

Mon Sep 5, 2011

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As Lutyens da Cunha turns ten years old, the co-founders reflect on the changing market

By Niki Natarajan

Gemma da Cunha and Tanya Lutyens
Lutyens da Cunha started life in Mayfair in September 2001. At the time, the firm that took the names and character from the two founders Tanya Lutyens and Gemma da Cunha, aimed to be the best human capital advisory firm in what was then a relatively under developed alternatives space. Today, on the eve of its 10th anniversary, it is a hedge fund headhunting brand in its own right.

"Our aim was to launch an alternatives focused executive search firm because having focused on hedge funds at our previous firm we realised quickly that it was a rapidly evolving industry," explains da Cunha. Not only was the absolute return investing story becoming stronger, but Lutyens and da Cunha soon found that from a headhunting perspective there were few specialists around.

"We had developed a niche and a reputation for ourselves in the...

ISSN: 2151-1845 / CDC10004H

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