By Claire Makin
When BNP Paribas Investment Partners launched THEAM last April,
it was with an ultra-ambitious brief.
Designed to complement the bank's traditional investment
operations, THEAM gathers together all the bank's
non-traditional investment expertise, including talent
previously sited within its corporate finance and capital
The aim is to launch a massive assault on the growing
'investment solutions' market, providing institutional clients
with the quant and risk management tools they need to adjust
their portfolios to get the market exposures they want.
With its team in place, THEAM is now moving fast to position
itself as a leader in this market, helped by a major press
advertising campaign. 'Meet the investment architects' features
transparent building blocks, some with alpha and beta logos,
which are being used to create a structure with the help of a
Team members have been travelling around the...