ARK: heart-shaped absolute return
Thu Sep 6, 2012
Absolute Return for Kids applies the business precepts of hedge funds to a wide-ranging programme of charitable schemes to benefit disadvantaged children
The gala dinner and ball hosted by hedge fund-backed charity
Absolute Return for Kids (ARK) has become one of the highlights
of the London social calendar. Each year, a flock of
international celebrities ensures maximum publicity for the
event, which raises millions of pounds for disadvantaged
children. Donors are famously generous; this year ARK raised an
impressive £14.5 million (with match funding), equivalent
to $22.8 million.
|Kevin Gundle in Zambia, January 2012
But the real story is what happens away from the black ties
and bright lights.
ARK’s unusual approach is to back up its
philanthropy with business principles that are borrowed mainly
from the hedge fund world. Trustees and executives talk about
doing due diligence on investments, setting performance
targets, monitoring, devising exit strategies and above all,
measuring the results of ARK’s programmes to make
sure they are going to plan.
"We’ve got big hearts, but...
ISSN: 2151-1845 / CDC10004H
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