BlueBay blends mainstream and boutique in resurgent credit-focused alternatives drive

Fri Sep 21, 2012

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Ten years on from its launch, the $44 billion credit and fixed-income specialist is rebuilding its hedge fund business to focus on a suite of liquid and illiquid investment vehicles across the European corporate and global emerging market debt space

David Burnside
Few independent asset management firms have made the journey from entrepreneurial start-up to fully-fledged investment institution more impressively in recent years than BlueBay Asset Management, the London-based credit and fixed-income specialist led by former JP Morgan and Orchard Capital duo Hugh Willis and Mark Poole.

Formed in 2001, BlueBay has been one of the most spectacular success stories in the European asset management world – growing from relatively modest beginnings into one of the world’s largest, savviest and most respected credit-focused investors.

Set up with institutional backing from Barclays and Japan’s Shinsei Bank, and with Euromarket legend Hans-Joerg Rudloff as its chairman, the firm floated on the London Stock Exchange in 2006 and was bought four years later for almost £1 billion by Royal Bank of Canada in 2010 – despite enduring a rather rocky ride as a result of the global credit crisis.

Now an autonomous...

ISSN: 2151-1845 / CDC10004H

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