BlueBay blends mainstream and boutique in resurgent credit-focused alternatives drive
Fri Sep 21, 2012
Ten years on from its launch, the $44 billion credit and fixed-income specialist is rebuilding its hedge fund business to focus on a suite of liquid and illiquid investment vehicles across the European corporate and global emerging market debt space
Few independent asset management firms have made the journey
from entrepreneurial start-up to fully-fledged investment
institution more impressively in recent years than BlueBay
Asset Management, the London-based credit and fixed-income
specialist led by former JP Morgan and Orchard Capital duo Hugh
Willis and Mark Poole.
Formed in 2001, BlueBay has been one of the most spectacular
success stories in the European asset management world -
growing from relatively modest beginnings into one of the
world's largest, savviest and most respected credit-focused
Set up with institutional backing from Barclays and Japan's
Shinsei Bank, and with Euromarket legend Hans-Joerg Rudloff as
its chairman, the firm floated on the London Stock Exchange in
2006 and was bought four years later for almost £1
billion by Royal Bank of Canada in 2010 - despite enduring a
rather rocky ride as a result of the global credit crisis.
Now an autonomous...
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