There is one surprising secret that even long-time veterans
of the industry may find it hard to believe: Hedge funds love
Not in the traditional sense, of course, of television
interviews or sit-down spreads in the Sunday newspaper. But a
large proportion of funds, in particular the ones with the most
assets, employ outside public relations firms to shape their
reputations among civilians and potential investors alike.
the JOBS Act's potential to thrust certain funds further
into the public eye (should they desire), Absolute
Return conducted an inaugural ranking of the providers who
do this painstaking work. Of 268 firms on the
Billion Dollar Club list, at least 96 firm managing a total
of $737 billion (52% of BDC assets) employ PR firms,
encompassing 18 different providers.
This figure, calculated here for the first time, likely
understates the true total, as some hedge fund firms...