By Claire Makin
Post-crisis, a new breed of asset managers has sprung up, with
new ideas and ways of implementing them. One of these is
London-based Falcon Money Management, which has a clear sense
of its own identity and where it fits into the evolving fund of
hedge fund space.
Michael Perotti, Falcon's founder and chief investment
officer, says that much of the funds of funds industry became
the victim of its own success, commoditised and beta-dependent,
and on those grounds recent criticism of the industry is
But Falcon has moved beyond this business model to view
hedge fund strategies as a way of delivering defined return
streams in a mixed-asset portfolio - no magic and no mystique.
"It starts with our not being a hedge fund shop. We start off
being an asset manager trying to achieve certain objectives,"