Hedge funders on the search for alpha may be ignoring eros.
The number of mentions of the term "hedge fund" in the
New York Times wedding section has plummeted 26% since
the financial crisis, according to weddingcrunchers.com.
In 2007, at the peak of the industry's financial fitness,
1.8% of all announcements in the widely-followed Sunday section
mentioned the word "hedge fund," presumably to describe the
employment of either the spouses or their parents. The
frequency fell in a straight line for five years, and is now
down to 1.3%, the lowest since 2004.
Absolute Return speculates there are a number of
potential reasons for the phenomenon:
»» In the wake of the industry's post-2008
public relations crisis, hedge fund husband and wives began
referring to their employers as generalized investment managers
(notably, mentions of the phrase "asset management" have
risen at an accelerated rate since 2008).
»» Fewer people work for hedge funds now than
before the financial crisis, though this theory is inconsistent
with the continued recovery of the
Absolute Return Billion Dollar Club.
»» The marriage of a Noster Capital
partner to Princess Madeleine of Sweden
only made the business section so everyone else
»» In these hard times for alpha creation, hedge
fund employees are spending more time at the office, and have
less time for romantic pursuits.
»» Potential hedge fund spouses are seeking
partners with careers that offer less volatility and longer
»» Something related to Herbalife.
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