Hedge funders on the search for alpha may be ignoring eros.
The number of mentions of the term "hedge fund" in the New York Times wedding section has plummeted 26% since the financial crisis, according to weddingcrunchers.com.
In 2007, at the peak of the industry's financial fitness, 1.8% of all announcements in the widely-followed Sunday section mentioned the word "hedge fund," presumably to describe the employment of either the spouses or their parents. The frequency fell in a straight line for five years, and is now down to 1.3%, the lowest since 2004.
Absolute Return speculates there are a number of potential reasons for the phenomenon:
»» In the wake of the industry's post-2008 public relations crisis, hedge fund husband and wives began referring to their employers as generalized investment managers (notably, mentions of the phrase "asset management" have risen at an accelerated rate since 2008).
»» Fewer people work for hedge funds now than before the financial crisis, though this theory is inconsistent with the continued recovery of the Absolute Return Billion Dollar Club.
»» The marriage of a Noster Capital partner to Princess Madeleine of Sweden only made the business section so everyone else lost hope.
»» In these hard times for alpha creation, hedge fund employees are spending more time at the office, and have less time for romantic pursuits.
»» Potential hedge fund spouses are seeking partners with careers that offer less volatility and longer lockups.
»» Something related to Herbalife.
Feel free to share your best idea in the comments, or send them (anonymity guaranteed) to email@example.com