Sard Verbinnen tops PR Ranking as more hedge funds hire agencies

By Amal Robleh, Simone Foxman

Wed Dec 11, 2013

The second annual Absolute Return hedge fund PR ranking finds 45% of firms were flack friendly.

While activist investors are loud for a living, the majority of hedge fund managers prefer to keep quiet, though that looks to be slowly changing. This year, 45% of the largest firms in the Americas use an external public relations firm, up from 36% a year ago, according to the second annual Absolute PR Ranking.

The ranking measures the use of external public agencies by hedge fund firms in the most recent Billion Dollar Club, which included 287 firms1 managing $1 billion or more as of midyear. PR agencies now advise firms representing about 61% of the club's assets, up from 52% last year. These data may slightly understate the total number of firms represented; some hedge funds are so circumspect they even keep their PR affiliations confidential.

The bigger the firm, the more likely it is to use an external PR agency. The data suggest that $6 billion in...

ISSN: 2151-1845 / CDC10004H

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