Sard Verbinnen tops PR Ranking as more hedge funds hire agencies
By Amal Robleh, Simone Foxman
Wed Dec 11, 2013
The second annual Absolute Return hedge fund PR ranking finds 45% of firms were flack friendly.
While activist investors are loud for a living, the
majority of hedge fund managers prefer to keep quiet, though
that looks to be slowly changing. This year, 45% of the largest
firms in the Americas use an external public relations firm, up
from 36% a year ago, according to the second annual Absolute PR
The ranking measures the use of external public
agencies by hedge fund firms in the most recent Billion Dollar
Club, which included 287 firms1 managing $1
billion or more as of midyear. PR agencies now advise firms
representing about 61% of the club's assets, up from 52% last
year. These data may slightly understate the total number of
firms represented; some hedge funds are so circumspect they
even keep their PR affiliations confidential.
The bigger the firm, the more likely it is to use an
external PR agency. The data suggest that $6 billion in...
ISSN: 2151-1845 / CDC10004H
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