Naming A Fund

Tue Jun 1, 2004


The naming game


Hedge fund names in the Asia-Pacific region range from the simple to the ill-fated to the completely obscure, but the selection process is never taken lightly, writes Paul Storey

Make no mistake, there is everything in a name. They do matter for Asia-Pacific hedge fund managers, although the issue is probably more to do with what not to call yourself, rather than what is eventually chosen.

For start-up managers thinking about what to call their new operations, there are definitely a few ground rules to follow. Most importantly, it pays not to be flippant. At least potentially interested investors had a measure of advance warning of the events that were to come at the appropriately named Eifuku - a Tokyo place name, which also means 'endless bounty'. Contrarian foresight is not a usual element in a hedge fund title,...

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