Hedge fund names in the Asia-Pacific region range
from the simple to the ill-fated to the completely obscure, but
the selection process is never taken lightly, writes Paul
Make no mistake, there is everything in a name. They do
matter for Asia-Pacific hedge fund managers, although the issue
is probably more to do with what not to call yourself, rather
than what is eventually chosen.
For start-up managers thinking about what to call their new
operations, there are definitely a few ground rules to follow.
Most importantly, it pays not to be flippant. At least
potentially interested investors had a measure of advance
warning of the events that were to come at the appropriately
named Eifuku - a Tokyo place name, which also means 'endless
bounty'. Contrarian foresight is not a usual element in a hedge