Customisation takes root at JP Morgan

Mon Sep 5, 2011

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Sixteen years since its inception JP Morgan’s FoHF remains independent – but with a heavyweight parent it can turn to for advice

Paul Zummo and Corey Case

By Claire Makin

A rare peek behind the scenes at JP Morgan Alternative Asset Management (JPMAAM) reveals a well-oiled and smoothly running machine, as you would expect from the bluest of blue chip fund of hedge fund providers.

This is not to imply that the New York-based outfit has been complacent in the face of changing markets and client demands since 2008 and before. On the contrary, JPMAAM has adapted in ways that less heavyweight competitors can only dream of.

One evolutionary change is the growth of 'customised solutions’, which now account for $5 billion of the $9 billion that JPMAAM oversees. Corey Case, who is chief operating officer and co-heads JPMAAM together with long-time chief investment officer Paul Zummo, sees these individualised mandates as "a growth engine" going forward as clients take more control over their hedge fund portfolios.

This side of the business...

ISSN: 2151-1845 / CDC10004H

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