Panel session: Confessions of the asset raisers – making the most of marketing
Mon Oct 3, 2011
Marketing is now essential to hedge funds
Marketing has always been a dirty word in the hedge fund
industry and the proliferation of one-person outfits has not
helped the image of the third-party marketing industry. The
panellists looked at the private equity model to examine how
they raise assets, and also discussed the evolving nature of
asset-raising and the role of marketing professionals.
|Steve Foster, Robert Howie, moderator Niki
Natarajan, John Novogratz and Alexandre Col
In the past, an investor relations person was 'the marketing
team’ and that was deemed enough, but John
Novogratz of Millennium Management said that these days, with
the advent of institutional investors such as pension funds,
the typical set-up in a larger company is to have investor
relations as well as client servicing teams. "If you do not
have an investor relations team, investors do not know
ISSN: 2151-1845 / CDC10004H
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