By Claire Makin
When BNP Paribas Investment Partners launched THEAM last April,
it was with an ultra-ambitious brief.
Designed to complement the bank’s traditional
investment operations, THEAM gathers together all the
bank’s non-traditional investment expertise,
including talent previously sited within its corporate finance
and capital markets group.
The aim is to launch a massive assault on the growing
'investment solutions’ market, providing
institutional clients with the quant and risk management tools
they need to adjust their portfolios to get the market
exposures they want.
With its team in place, THEAM is now moving fast to position
itself as a leader in this market, helped by a major press
advertising campaign. 'Meet the investment
architects’ features transparent building blocks,
some with alpha and beta logos, which are being used to create
a structure with the help of a client.
Team members have been travelling around the...