Fusion Asset Management has begun offering corporates access to
its liquidity hedging services, which have until now been
primarily used by funds of funds.
The move follows discussions last year with a large European
exporter, which asked Fusion to develop a tailored overlay for
its foreign-exchange hedges - something that banks had been
unable to provide.
Fusion now has a sales force specifically focusing on
promoting the service to corporate clients, having hired
sell-side specialists Kulmit Bhambra and Anushruthi Rai late
last year from HSBC and Bank of America Merrill...