University of London fund takes investing to the next level via the tactical route
Wed Oct 10, 2012
Credit on the agenda as SAUL’s hedge fund confidence grows
By Pirkko Juntunen
The product diffusion curve describes how consumers can be
grouped according to how quickly they adopt a new product. This
curve can just as easily be applied to consumers of investment
products and strategies as to those of new technology, where
this curve is most commonly applied.
The theory classifies consumers according to five categories
(see box, page 12) ranging from 'innovators', which are
well-informed risk-takers willing to try an unproven product,
right through to 'laggards', who avoid change and may not adopt
a new product until traditional alternatives are no longer
The Superannuation Arrangements of the University of London,
commonly referred to as SAUL, was set up in 1976 and is the
pension fund for non-academic employees for the majority of the
colleges within the University of London, Imperial College and
University of Kent. It would seem that SAUL is content to be
ISSN: 2151-1845 / CDC10004H
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