Not another Don Draper joke: What exactly is general solicitation?


Will firms believe they have too much to lose?

 John Puccio of Crowded Hour

By John Puccio

Now that the party on Madison Avenue is starting to wind down, perhaps it’s a good time to take a sober look at what the SEC actually announced on July 10th.

Everyone is painfully aware of how long it has taken for the SEC to decide a final rule on lifting the general solicitation ban for most private security offerings. Frankly, new SEC chair Mary Jo White deserves the credit for getting done what Mary Schapiro refused