Opinion

Time to deliver in a make or break year for the industry

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“The hedge fund industry is like a luxury brand. We charge a premium price and that means that you have to deliver a premium product”

By Nick Evans

Lansdowne founder Sir Paul Ruddock put it best of all. Speaking at the annual EuroHedge Summit in Paris in late April, he cut to the quick on the issue that dominated most of the discussions and debates over the two days: performance.

“The hedge fund industry is like a luxury brand,” he said. “We charge a premium price and that means that you have to deliver a premium product. We need to deliver.”

Ruddock’s comment encapsulates the growing sense of unease among managers as well as investors that hedge funds are not doing what they