The ’80s cult of AUM is back with a vengeance


The only M&A deals likely to have any real impact will be those that create $20 billion asset management warehouses

By Niki Natarajan

The ’80s cult of AUM is back. The mantra of AUM has been revived for the new age of hedge funds, and more specifically, funds of hedge funds. Assets under management has always been the primordial sound for those in the ‘business’ of investment management, because the greater the assets, the greater the management fees.

In Hinduism, when each letter of the mantra, Om – A-U-M – is looked at individually, it is said to represent Shakti, the divine energy united in its three aspects: creation, preservation and destruction (or