Hedge Funds

UBS taps into hedge fund ‘Holy Grail’ with Liquid Alpha platform


A late entry into the managed account market gives UBS a competitive edge in the post-crisis investment arena

By Claire Makin

Johan Groothaert
Desikan Narasimhan
With a managed account platform that is less than two years old, UBS might be expected to feel overshadowed by its long-established rivals. On the contrary, the big Swiss bank claims that being a newcomer gives it a competitive edge. Instead of protecting an existing franchise built on a pre-crisis business model, UBS is free to build a versatile platform adapted to the demands of a new environment, according to Desikan Narasimhan, chief investment officer of the $2.5 billion UBS Liquid Alpha platform.