The JOBS Act: Advertising is NOT the Point


Hedge funds that fail to take a proactive approach to managing their brands in this new environment may be left behind.

By Justin Meise

Most likely everything you have read this year about the impact of the JOBS Act for hedge funds has missed the point completely. The phrase “lift the ban on advertising” has focused the discussion on a single communications tactic while completely overlooking the real potential opportunity for hedge funds: the ability to take a strategic communications approach to compete on a level playing field with traditional managers.

Hedge funds have obviously been limited in their ability to communicate with investors while traditional managers have used strategic communications