Hedge Funds

Asian hedge funds focus on building brand equity for the long term


Managing investor expectations and creating brand equity with the aim of building a long-term sustainable business are some of the key priorities among Asian hedge fund shops today.

Gearing up to face the accelerating regulatory challenges as well as building a strong organisational culture for lasting success are also some of the main goals for this rapidly growing industry, as identified at the recent annual Credit Suisse thought leadership forum for hedge fund CFOs and COOs in Hong Kong.

The forum attendees, primarily pan-Asia focused managers and global managers, placed significant emphasis on the longevity of their businesses,