Industry Analysis Prime Brokerage

Prime time

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Prime brokers are back on their feet and aggressively going after market share, using add-on services like capital introductions to attract cash-strapped hedge funds.

 Lou Lebedin, global co-head of prime brokerage at JPMorgan.
By Katrina Dean Allen

Illustrations by Michael Gillette

Izzy Englander. John Paulson. Lee Ainslie. It wasn't long ago that those A-list hedge fund managers had lines of potential investors outside their doors, begging to be let into their exclusive funds. But now these same luminaries are the star attractions at events—such as the recent "speed dating" soiree hosted by Bank of America Merrill Lynch—designed to match managers with potential investors. Other hedge fund stars selling alongside Paulson and Englander at the BAML gathering