Australia’s HFA Asset Management, which runs $1.3 billion in AUM, is rebranding as itself as Certitude Global Investments as the absolute return and hedge fund of fund specialist broadens its business model to include multi-asset fund distribution.
The name change, effective 1 August, will not affect the branding of existing funds, which will retain the HFA moniker. They include the multi-strategy HFA Octane Asia and equity long/short HFA Octane Global Asia funds.
HFA chief executive Craig Mowll said the firm is establishing partnerships to distribute single-manager, active investing strategies on its platform. The products