William von Mueffling is challenging investor attitudes to risk on two levels. Firstly he is raising the issue of the right amount of risk that a fund should take. Many investors seem willing to accept more risk from the two new Cantillon funds than they are for most equity funds in their portfolio - judging by the $1 billion of assets that they are throwing at the double launch.
Secondly, he is questioning what is the right amount of risk for a manager to take with their own personal fortune in their own fund. Conventional wisdom suggests that they