A former psychologist and his film-maker son are preparing to launch a quantitative, momentum-based fund in January that uses behavioral science to predict market moves. The duo have been incubating the strategy since the beginning of the year with pretty good results.
Marlin Brenner, the psychologist, had been interested in the role of human behavior in the financial markets since writing a Masters' thesis in economics that critiqued classical economic arguments for rational markets.
After an interlude in the Navy, Brenner went on obtain a PhD in psychology and became a therapist. But he continued to apply psychological principles