Hedge Funds

Quadriga takes on the television networks

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European hedge fund group, Quadriga Investment Management, may soon become a household name in the U.S.

As the Securities and Exchange Commission hints at lifting the ban on advertising in exchange for hedge funds becoming registered investment advisors, Quadriga launches its first television spot. Set to air on CNN, CNBC, MSNBC and ESPN, the ad features the Austrian firm's CEO, Christian Baha, talking about the Quadriga Superfund and directs viewers to the firm's web site for more information. Quadriga was able to get around the regulation preventing advertising because the Superfund is considered a managed futures fund by regulatory