Hedge Funds

Goldman banker gears up for consumer launch

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Brian Farr, a former senior investment banker at Goldman Sachs and Robertson, Stephens & Co., has started BFF Capital Management and is gearing up for the launch of his first hedge fund. The fund, Consumer Equity Partners, will employ a long/short equity strategy focused on consumer products and services. It is slated for a July 1 launch.

Brian Farr

The San Francisco-based fund will take a bottom-up, fundamental approach looking to capitalize on the differences in fundamental performance and relative valuation of consumer companies, and exploiting these differences through investments in, and short sales of,