Hedge Funds

Harvest set to reap consumer rewards for JMP

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San Francisco-based JMP Asset Management has added to its menu of funds. The firm recently launched an equity consumer fund, which is being managed by Alice Ruth. Harvest Consumer Fund focuses on consumer stocks within the U.S. equity markets. Ruth was the former chief investment officer of the $5 billion Gordon and Betty Moore Foundation.

JMP firm also runs two other single-manager funds. Harvest Opportunity Partners II, is a market neutral fund run by JMP founder Joe Jolson. Harvest Value Income Plus is run by David Shapiro, formerly a portfolio manager at Seneca Capital Management. Ruth was also previously